School & Club Hockey Tours: Belgium · Netherlands · Europe

Williams
Sports
Tours

Elite hockey tours for schools and clubs, led by a professional player and experienced educator. Take your team to Europe and see what they're truly capable of.

What we offer Get in touch
England  ·  Belgium  ·  Netherlands  ·  Europe

What we offer

Built for
Hockey Teams

Every tour is carefully planned to challenge and develop players, on and off the pitch, with the expertise of someone who lives and breathes hockey, and knows it inside out, at home and on the continent.

Competitive Fixtures

Thoughtfully arranged fixtures against teams in Belgium and the Netherlands, giving your players real European competition at an appropriate level.

Bespoke Programmes

No two schools or clubs are the same. We work with your team and leadership to design a programme that fits your values, your calendar, and the goals of your squad. We can hire pitches for training, find you local coaches, offer more cultural excursions or build in greater downtime; you decide.

How we work

A Different
Approach

Most sports tour companies sell you a package. The same destinations, the same hotels, the same itinerary, dressed up differently for each school. You rarely see a full breakdown of costs, and you're often left wondering what their fee actually is.

We operate differently. Williams Sports Tours works as your tour consultant, sitting alongside you, not in front of you. We help you build something that is genuinely yours, from the ground up, with no hidden fees and direct contact with every vendor you use.

Our fee covers our time, expertise and network, nothing else. It's agreed upfront and invoiced separately from any other costs, of which you'll pay vendors directly.

Typical tour companies
  • ✕Rinse-and-repeat itineraries pushed to every school
  • ✕Opaque pricing: you never see what the company takes
  • ✕Fixture mismatches that leave players frustrated
  • ✕You deal with the company, not the vendors
  • ✕Little flexibility once the package is sold
Williams Sports Tours
  • ✓Every tour is a bespoke project built around your squad
  • ✓Full price transparency: you know exactly where money goes
  • ✓Fixtures matched carefully to your level and ambitions
  • ✓No ATOL-style bundling: you pay vendors directly
  • ✓Direct contact with every hotel, club and excursion provider
  • ✓Full autonomy: accommodation, opponents, culture, free time
You're in the driver's seat. We're not a normal tour company. We're a tour consultant, helping you build your team's dream sports tour with expert knowledge, trusted contacts, and no agenda other than making it brilliant. More culture? More sport? More free time? More everything? No problem.
Build your tour

The process

What a Tour
Looks Like

From first enquiry to final whistle, everything is handled. Here's how a typical Williams Sports Tour comes together.

01
📬
Enquire

Get in touch with your squad size, age group, approximate dates and destinations you're interested in. We'll respond within 48 hours.

02
🗓️
Plan Together

We work with your team to design the programme: fixtures, coaching sessions, accommodation, excursions, built around your calendar and budget. You are connected directly to the vendors.

03
✈️
Travel & Tour

Your group travels with a full itinerary and a direct line to Alex should anything need sorting along the way.

04
🏆
Come Home Better

Players return with improved skills, new perspectives, and memories that last. We debrief with your team and begin planning the next one.

Photo from Y1 Hockey 2026

10+
Years of competitive hockey
EHL
European Hockey League (3rd place)
3
Premier League clubs
10+
Years in education & coaching

About Alex

Playing at the Top.
Teaching with Purpose.

Alex Williams is an experienced sports educator playing hockey in the Belgium Premier League, with over a decade of competitive play at the highest domestic level in England, Belgium and Australia. Alex was an important part of the 2021 Surbiton HC squad that won EHL bronze and, more recently, won the Coupe de Belgique with Royal Orée in 2025; the club's first trophy in nearly three decades.

Alongside his playing career, Alex has dedicated over a decade to education and coaching. Amongst other roles Alex has been a Director of Sport, Head of Hockey, Head of House and Head of Year, at some top schools in England, Belgium, and Australia. He is a qualified teacher and Level 3 FIH Coach with an MSc in Psychology of Sport and Exercise. He has also coached school, club, county, university, and regional pathways alongside private camps and youth sub-national teams.

Williams Sports Tours was born from the belief that sports tours are often a once in a lifetime opportunity and a real privilege. Therefore it is important they are done properly. For them to be as effective as possible, there has to be someone involved in the organisation with both the elite knowledge to make it happen and also the genuine care for people to see it through. At Williams Sports Tours, Alex brings both.

Schools & clubs who've toured with us

Williams Sports Tours delivered an outstanding experience from start to finish. The quality of opposition and hosting was exceptional, providing our pupils with competitive and enjoyable fixtures throughout. Alex's communication was first-class, and his attention to detail, including personally recceing lunch venues to ensure they were suitable for our group, gave us complete confidence in every aspect of the tour.
Jack Middleton Director of Hockey Merchant Taylors' School
The standard of opposition throughout the tour was excellent, giving our pupils a genuine opportunity to develop their game through competitive, well-matched fixtures. Every match provided valuable learning experiences and helped our players grow in confidence, resilience and tactical understanding. Combined with the outstanding communication and support from Alex and the hosting schools, it was an exceptionally well-delivered tour.
Harry Haynes Head Coach Merchant Taylors' School
This was my first hockey tour, and I wasn't quite sure what to expect, but the experience exceeded all expectations. The organisation was seamless, the communication from Alex and the hosting schools was outstanding, and the fixtures gave the boys an opportunity to enjoy some fantastic hockey. Seeing how much they grew in confidence, bonded as a group and genuinely loved the experience was a real highlight. We are already looking forward to returning next year.
Dylan Brennan Geography Teacher Merchant Taylors' School

Get in touch to be among the first to tour with Williams Sports Tours.

Ready to take your team to Europe?

Fill in the form below and Alex will get back to you within 48 hours. Alternatively, drop a direct email.

or email directly
info@williamssportstours.com